Monthly Archives: January 2011

The Shack and how Jesus described His Father

Article for St. Catharines Standard newspaper by Peter Youngren.
One of the great success stories in publishing in recent years is the novel, The Shack, by Canadian author, William P. Young. Originally Young wrote the manuscript as a gift for his six children. Several friends read it and encouraged Young to get his book published, but no religious or secular publisher showed any interest. Young and an associate launched Wind Blown Media to publish this one book, and the marketing plan was simple; a $300 website and high hopes for word-of-mouth recommendations. The hopes were realized beyond expectation, as The Shack achieved number one Best Seller success in less than a year, with one million copies sold. It remained the number one paperback in spiritual fiction on the New York Times Best Seller list from June 2008 to early 2010, with 10 million copies in print, and translations either completed or slated for 15 languages.

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