The first Coca-Cola recipe was invented in a drugstore in Columbus, Georgia by John Pemberton. I think we can all agree that Coke is the most successful thirst-quencher ever made by man. The Coca Cola logo has reached an iconic stature in the United States and Canada.
Coke bottles its product in more than 200 countries and is the world’s largest beverage company; it has really reached the world. On many occasions I have travelled on dirty, dusty back-roads in Africa or Asia without any advertising billboards, except huge Coca-Cola signs.
It doesn’t matter if you are among Hindus, Buddhists, Muslims, Atheists or Christians…Coke is everywhere.
I’m sure you have enjoyed a Coke or a diet Coke; who hasn’t? But the story and popularity of Coca-Cola reminds me of Jesus’ words:
“The children in this world are in their generation wiser than the children of the light” (Luke 16:8).
We can learn something from Coke; they want every person to enjoy their product. In less than 150 years, Coca-Cola has literally covered the globe. How tragic that the message of Jesus Christ still remains unknown to vast parts of the population. Jesus said about the living water that He offers, “But whoever drinks of the water that I shall give him will never thirst. But the water that I shall give him will become in him a fountain of water springing up into everlasting life” (John 4:14).
Jesus gave only one assignment: “to preach the Gospel to every creature.” There is an obvious question that begs for an answer: “how did Coca-Cola reach the world, while the church has not yet completed the task that Jesus gave us? Why have we not succeeded?”
Very few preachers, denominations or Christian organizations are willing to face this compelling question. What about the unreached? What about those who have never heard the Gospel of God’s love revealed through Jesus?
Why is it that ninety-nine percent of all Christian literature, television and radio is consumed by, and directed toward, the already Christian world? The two billion people who have never heard the Gospel, and the other two billion who live in countries where the Gospel light is very dim, receive very little attention.
Jesus warned us. Sometimes, a company like Coca-Cola is “wiser” than those who carry the message of the Gospel. Coca-Cola has a huge marketing—or outreach—budget.
On back-roads with grass huts and humble shacks in Ethiopia, India, Pakistan, Nigeria or Indonesia, Coca-Cola is everywhere. I have personally visited many such neighbourhoods and asked, “Have you ever heard of Jesus?” and heard the sad responses, “No, who is he?” Yet, everyone had heard of Coca-Cola.
World Impact Ministries is about Gospel advancement. We live and breathe getting the Gospel out. I’m personally driven by the assignment Jesus gave us.
That’s why our Gospel Festivals, Pastors’ Training Seminars, literature distribution, sending out missionaries and starting international bible schools is growing. Sometimes, when I see how slow the Church has been to fulfill the assignment that Jesus gave to us 2000 years ago I feel discouraged. At times I point a finger at myself, feeling that I have not communicated the urgency as well as I should have. I’ve not been able to convince enough people how important this assignment is.
Then I look to God’s word. Jesus told a story in Matthew chapter 20 about a landowner who hired labourers in the first, third, sixth, ninth and eleventh hour.
One of the awesome truths is that the labour force was greatest in the eleventh hour. We are in the eleventh hour of opportunity. The needs are only getting bigger. Two billion people have not heard the Gospel, and history is accelerating. This is not the time to rest on our laurels, but to be energized for gospel advancement.
This “eleventh hour” team of labourers is growing. Together, we are reaping an unprecedented harvest. People are coming to Jesus. Yet, we can learn from Coke; while most churches put 1% or maybe 2 % into world missions (and many give nothing), Coke has really put its resources into getting its message out.
Here are some of the current urgent projects:
- Our East Africa Swahili Bible College is starting next month. Students are coming from all over East Africa. Your gifts of love make this possible.
- God is blessing our missionaries. One of them, Susan Hoover, is conducting ever-larger Gospel crusades. I will be telling you more about her and our other missionaries in the months to come.
- Huge Gospel Festivals are coming up in Indonesia, Pakistan and Nigeria.
- We will train another 5000 pastors this year
- Hundreds of thousands of new believers need follow-up material prepared for them.
Drinking Coke is the most natural thing in the world to people. They don’t think of it as an American drink; it’s simply a thirst-quencher. Yet, the One who is the eternal thirst-quencher, Jesus Christ, is completely unfamiliar. 2.5 billion people have no church, no Christian bookstore, Christian television or radio where they live. Help us get the job done.
Please take the following steps:
- Send your very best one-time gift. I urgently need your help now. (click here to give)
- Become a monthly partner sharing as a VIP “Visionaries in Partnership” (Click Here for more information).
- With your gift, please include your prayer request in the 'message' area. I will take your prayer need to our Grace Prayer Centre to worship and thank Jesus for His provision in your life.
Thank you for not delaying. Everyone of these projects is a crucial SOUL-WINNING outreach! I look forward to hear from you!
Love and Blessings in Christ,
Peter YoungrenGive Your Best Seed HereMy Prayer Request